Plastic point of purchase displays (POP displays) work akin to a
salesman for your products. These direct marketing tools are the most
preferred way of encouraging impulse purchase decisions. And, they are
also a great way to supplement your existing marketing campaigns.
While a salesperson can directly speak to your customers and convince them to purchase a product, a POP fixture cannot directly do so. Hence, it is important to have a POP fixture that emotes with its innovative designs, thus stirring an interest among buyers. The best way to achieve this is by using appealing colors, textures, light (and even sound) effects, and so on. This will help create the right impression on your customers. A point of purchase fixture that has illumination effects is referred to as a light-box.
Suitability of plastic point of purchase displays
Look around any retail outlet and you shall notice that these direct marketing tools are almost always omnipresent. You shall find them being used for sports apparel, cosmetics, jewelery, snacks and candies, stationery items such as pens, books, and CDs, and even for electronic items.
In apparel stores, POP fixtures play an important role in displaying not just clothes, but also accessories. It is possible to have innovative POPs, such as those with a cooler for storing ice-cream or soft drinks. POP fixtures that are used for displaying jewelery customarily make use of illumination to grab the attention of customers.
Common materials used for POP fixtures and displays
With many new varieties of plastics being introduced in the market in the last few years, marketing fixtures can now be manufactured in several different forms. A single POP fixture could make use of several different styles of plastics such as foam, acrylic, plexiglass, Lexan components, and so on. It is not uncommon to see paper, glass, and even wood being used for such displays. The choice of material would mainly depend on the features desired in your POP fixtures. The chosen material would also depend on whether the display is intended for permanent use or temporary use.
There following advantages are associated with the use of POP displays:
Maximum use of available floor space. These marketing tools can either be freestanding or wall-mounted. They can also be integrated with signage or kiosk.
Special or season-specific marketing campaigns can be further enhanced with the use of these marketing fixtures. They can also be used for promoting discounts or special offers.
These displays and fixtures are a direct point of contact with customers. And, they are also a tool that is responsible for impulse purchase decisions. Hence, they can significantly contribute towards increasing sales.
Plastic Point of Purchase Displays can be entirely customized according to unique requirements. These displays are attractive and long-lasting.
While a salesperson can directly speak to your customers and convince them to purchase a product, a POP fixture cannot directly do so. Hence, it is important to have a POP fixture that emotes with its innovative designs, thus stirring an interest among buyers. The best way to achieve this is by using appealing colors, textures, light (and even sound) effects, and so on. This will help create the right impression on your customers. A point of purchase fixture that has illumination effects is referred to as a light-box.
Suitability of plastic point of purchase displays
Look around any retail outlet and you shall notice that these direct marketing tools are almost always omnipresent. You shall find them being used for sports apparel, cosmetics, jewelery, snacks and candies, stationery items such as pens, books, and CDs, and even for electronic items.
In apparel stores, POP fixtures play an important role in displaying not just clothes, but also accessories. It is possible to have innovative POPs, such as those with a cooler for storing ice-cream or soft drinks. POP fixtures that are used for displaying jewelery customarily make use of illumination to grab the attention of customers.
Common materials used for POP fixtures and displays
With many new varieties of plastics being introduced in the market in the last few years, marketing fixtures can now be manufactured in several different forms. A single POP fixture could make use of several different styles of plastics such as foam, acrylic, plexiglass, Lexan components, and so on. It is not uncommon to see paper, glass, and even wood being used for such displays. The choice of material would mainly depend on the features desired in your POP fixtures. The chosen material would also depend on whether the display is intended for permanent use or temporary use.
There following advantages are associated with the use of POP displays:
Maximum use of available floor space. These marketing tools can either be freestanding or wall-mounted. They can also be integrated with signage or kiosk.
Special or season-specific marketing campaigns can be further enhanced with the use of these marketing fixtures. They can also be used for promoting discounts or special offers.
These displays and fixtures are a direct point of contact with customers. And, they are also a tool that is responsible for impulse purchase decisions. Hence, they can significantly contribute towards increasing sales.
Plastic Point of Purchase Displays can be entirely customized according to unique requirements. These displays are attractive and long-lasting.
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